In 1963 we went to Chicago from NY, it was our first
international assignment, at least that’s what it felt like.
Being a New Yorker, even worse a Brooklynite, Chicago seemed
like a foreign country.
I hade a great offer from an ex boss that I respected, he
was the executive Creative Director of McCann, so Chicago couldn’t be that bad.
It wasn’t.
Jeannine and I set off for the first of our many moves; most
after this were really international. London, Madrid, Milan, Johannesburg,
Tokyo, Mexico city, Columbia, Athens…this one.
It is hard to imagine that Chicago would seem like a foreign
country, but if you are a typical New Yorker anything else is the other side of
the moon.
We arrive and find a great apartment on the near north side,
two blocks from the lake, tenth floor, great view, even overlooking Hugh
Hefner’s mansion.
Playgirls sunned themselves on the roof, Chicago is not bad,
and as a matter of fact it is starting to look great, remember this is the
summer.
Topless bunnies!
Nothing like this in Brooklyn.
This is summer, unfortunately winter arrives very quickly.
Windy, cold, snowy, we have that in NY, but we are called the big apple and
Chicago is the windy city and it is. That wind off the lake will knock you down
and it does.
First a wind story, there is a copywriter, good guy,
talented…but he had a terrible comb-over, OK, you know what is coming.
He always wore a hat when he went out, his hair on one side
went below his shoulder, and he made Trumps hair look natural. He meticulously
protected his hair, carefully sprayed, avoided convertibles etc. but it was the
windy city after all, it was inevitable.
We are on the way to a client and on Michigan Avenue looking
for a cab, and it happens, hat goes down the street, I am protecting the layouts,
which were acting like sails. I look up and it happened, his hair is on his
shoulder and his skull is shinning, nothing, zip not a hair. I become a teenage
girl and start laughing like an idiot all the way to the client. I am such a
shit; I keep lifting his hair up as soon as he repositions it.
God I was a bad guy. Chicago brought out the worst in me.
The cold, and it was cold especially with that wind, and now
the snow, my God it could not have been worse.
One night I come home and we need to take the car out, it is
snowing freezing and icy, no garage, I am trying to put the key into a frozen
lock in the door, no luck…solid ice.
I ask our
doorman if he has anything to defrost the lock, some kind of Chicago deicer. He
looks at me and says, “Everybody pees on their locks.” Must be a Chicago deicer
thing, I figure he is joking and I ask him again, “everybody pees on their
locks, Mr. Birbil, really.” He says, very seriously.
I go out, walk the half block to my car, wind coming off the
lake is freezing, and I look around to make sure I am alone.
I pee on my car door lock, the key slips in and works, I
unlock my car. I look down the street and there are two other guys standing
suspiciously close to their cars front door.
Chicago deicer…the doorman was right, pee on the lock, but
do it fast.
We had a traffic guy that was promoted to junior account
guy. I was presenting some work to the account group, we had the Peter Pan
peanut butter account. I was suggesting that we use Zero Mostel as Peter Pan. I
thought it was a great idea, the account group asks the new guy to comment.
Yesterday I knew him as the traffic guy, today he is
supposed to comment on my work. He tears into it, putting on a show for the
account group, “It will not work, it is wrong for the brand.” He goes on and on
about how wrong it is. He is probably right but I couldn’t resist, I look at
him and say,
“Harold, I can see my face in your fingernails.”
He had gotten a manicure for his new job and I sarcastically
pointed it out and put him down. I still remember that moment 47 years ago and
still cringe.
I really enjoyed Chicago, it was the start of our
international life, our son was born there and we made some great friends and
did some good ads.
Next was London, slightly more international than
Chicago…our son was only thirty days old when we went.
Not as windy, certainly not as cold and no peeing on car
locks, much stronger accents and even a foreign language.